Printer-friendly versionThe following are 10 basic tips that every sales person should follow:
- Plan your sales call in a way that communicates to your POC (point of contact) the fact that this call is important, significant and they are going to attend the appointment.
- It is your responsibility to make yourself understood to the POC. Talk to the POC, not at the POC.
- A planned sales process is always superior to an improvised presentation. With a process, you can better observe the POC's responses.
- No attempt to close a sale should ever be made until you are certain that you have given enough information to the POC to allow them to make an intelligent decision.
- To improve your presentation, begin by believing in your prospective company, their products/services and - most importantly - yourself.
- If you are using fewer than 3 closes on a call, you are not giving your POC a square deal.
- Never underestimate the power of a sincere ‘service’ attitude. Help other people get what they want. Be sincere and make the call important to the POC and you will succeed.
- Listening to the POC’s tone, pace and non-verbal communication such as breathing are often more powerful than words. This is where 50% of a POC’s feeling and attitudes are communicated.
- To any questions, the first two answers a POC gives you are logical and protective – may not even be the truth. Always question three deep.
- Remember 5-P’s…Prior Preparation Precludes Poor Performance.
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