Virginia Beach, VA – TeleArk, LLC, a sales prospecting and lead generation company, announced the release of a white paper on sales process outsourcing (SPO) at http://www.teleark.com/sales-process-outsourcing. The paper describes the origins of outsourcing, beginning in the early assembly-line manufacturing days, to the present day usage to augment internal processes and functions in a wide variety of companies, representing a number of industries.
Sales process outsourcing, also referred to as SPO, is a series of programs designed to assist sales organizations in cold calling, sales lead development, qualification and appointment-setting; areas that many otherwise competent salespersons prefer not to do. The premise is that the more the salesmen can be kept in front of customers, the more sales will be made. Sales process outsourcing takes the drudgery out of the daily sales process by providing a constant flow of qualified leads, often with appointments already set, to the field salespeople.