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Optimizing Your Website for Lead Generation

Your website may be the first point of contact leads have with your company. In order to make a positive impression that increases interest and boosts results, consider these helpful tips that explain how you can have your website do the work for you. Encourage Contact The ultimate outcome is connecting with the lead. In order for them to be able to reach out to you, you will need to ensure that you provide your contact information. Important things to include on your website are an email address, social media links and a contact number. When you are incorporating this information on your  ...

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Lead Scoring for Beginners

How do you take a potential lead and turn it into a successful sale? Is it possible to know whether a prospect is indeed ready to make a purchase, or if they’re far away from a buying decision? The act of lead scoring isn’t new, but it’s often necessary in order to keep up with the mass amounts of potential customers your company likely sifts through on a daily basis. Lead scoring consists of analyzing each lead your company receives, assigning an objective value to determine its quality, and catering your future sales actions to this value. The quicker and more accurate a company is able  ...

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The Changing Face of Lead Generation

Through the years, lead generation, like many forms of marketing, has changed— for the better. While the old way of generating leads chiefly consisted of buying a list of ‘qualified’ names, the modern world of lead generation is personalized, relevant, and frankly more successful. From Cold Calling to Relational In the past, businesses spent little time customizing and personalizing their sales scripts to each individual prospect. This impersonal approach involved working from a massive list of numbers called at random which ultimately led to few closed deals, wasting both time and money.  ...

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Essential Sales Blogs You Should Already Be Reading

While your parents had to actually buy books to gain sales knowledge, the digital millennium allows for a much more convenient learning forum. Luckily for today’s entrepreneurs, all you have to do now is open your Internet browser. There are many powerful business gurus who use their blogs as a forum to share advice, spread news, inspire ideas and predict trends. Below are some of Teleark’s favorite sales blogs that you’d be silly not to read:   LinkedIn Sales Solutions Blog – LinkedIn’s constant growth over the past few years has led to the creation of its very own business blog,  ...

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Five Tips for Better Cold Calling

Cold Calling, when done correctly, can be a very important strategy to bring new leads into your business. These 5 important tips will help you get the most out of your time on the phone. 1. Rehearse your cold calling pitch daily with a teammate. You should be able to deliver an uncomplicated and direct message in a natural manner. To turn cold calling into a warm calling, introduce yourself with confidence and credibility, provide a brief explanation as to why you are calling and ask for your objective. 2. Date. Time. Duration. The goal of cold calling is to set a qualified meeting.  ...

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Simple Fixes for Lead Generation Setbacks

Your company spends countless hours developing a lead generation strategy that attracts and retains highly qualified leads, but every now and then you may face some tougher times. You can ensure that all of your hard work won’t go to waste by taking note of the ways that you can easily fix a lead generation strategy that is no longer seeing positive results. Encourage Engagement You may be posting relevant, informative content across your various lead generation platforms, but posting may not be enough. You can prevent a great potential lead from missing out on your company by increasing  ...

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How to Save Your Lead Generation Budget

Lead generation is a vital aspect of every business, but that doesn’t mean that you have to spend tons of money to see results. We have broken down some steps that you can incorporate to help you save your lead generation budget while still seeing positive sales figures. Master the Quick Response Waiting to contact your prospects is a detrimental practice. Even an extra 30 minutes of waiting can result in losing a prospective lead to a competitor. Instead of giving your competitors the edge, focus on mastering a quick response so that you can capitalize on the prospects. Incorporating an  ...

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The Power of Referrals in Lead Generation

Imagine a form of lead generation that involves reduced time, energy and money. Referrals are capable of combining all of those things while still managing to increase sales. Instead of doing extensive outreach to find new opportunities and initiate relationships, you can instead capitalize on your existing customer base to improve your lead generation efforts. Easy Instead of making lots of calls, sending countless emails and reaching out at various events, you can take the hassle out of lead generation with referrals. One of the best qualities of referrals is this reduced amount of work  ...

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7 Simple Ways to Generate More Leads

Lead generation and corporate sales success go hand-in-hand. Instead of relying on the same old methods or having to spend lots of money to notice a difference, you can instead look into utilizing some of these easy steps to capitalize on your lead generation strategies. 1. Get Oriented – Before you start implementing new ideas and strategies to improve your lead generation efforts, take a step back and consider the process itself. Looking into what makes lead generation work and considering how you can make an impact on aspects of the process can be a great jumping-off point. Whether  ...

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Keys to Effective Content

Having effective content is a great way to inform your current and prospective leads about who you are and what you do. Simply writing and sharing content may not be enough to encourage new business though. Consider a few of these ideas and how they can help you make your content as effective and sales-inducing as possible. Develop Strategic Content The first step to improving upon your current content strategy is developing strong content. This means not only sharing high-quality information, but ensuring that the content is relevant to your audience. Although it may seem best to release  ...