Five Tips for Better Cold Call Voicemails
You walk into work and head for your desk. As you do, you mentally prepare yourself for the tasks you must conquer by 5 p.m. Cold calling, leaving voicemail after voicemail, and following-up with the prospects you contacted last week. You are a sales representative and your job is to convert leads into “yeses” and make the sale. You pick up the phone to make the first call of the day…ring…ring…ring…voicemail. According to sales strategist Jill Konrath, 97 percent of all business calls go to voicemail. So, how do you leave better cold call voicemails?
1. Begin your message with fresh and original content. Try to avoid stating “hope you are well” and asking “how are you?” Try to develop a creative greeting that captures the attention of the prospect and entices them to continue listening. A boring, monotone message will cause the prospect to lose interest and will result in a deleted message and no call back.
2. Be timely when delivering your message. Most of the prospects you are attempting to get in contact with are busy people. They simply do not have time to listen to a voicemail that is four minutes long. Try to keep it shorter than 20 seconds. This may seem impossible to do, but remember that your goal is to get the person to call you back. By leaving every small detail about your product in a voicemail, it gives the person a reason not to call you back.
3. Think about the time and day when leaving a voicemail. The best times to leave voicemails are between 6:45-8 a.m. and from 4:30- 6:30 p.m. Do not leave messages at odd hours of the night. Most message systems offer a time stamp and the person listening may think you really did not want to talk with them. According to an article by Greg Brian, the best day to call someone is on a Thursday and the worst days are Mondays and Fridays.
4. State your prospects name. People love to talk about themselves and hear their names. According to a study done by Dennis P. Carmody and Michael Lewis, there are regions in the left hemisphere of the brain that show greater activation when ones own name is mentioned. By stating your prospect’s name, it not only personalizes the message, but it also grabs their attention and will result in them actually listening to the next few words you say.
5. Provide a call to action at the end of the message. Towards the end of the message present a call to action that will highlight what a customer can get from you if they call back. In the call to action you will want to reiterate your contact information, making sure to only state your phone number twice throughout the entire message.
Make sure to stay confident when presenting your message. If a prospect does not call you back, remember, it’s not personal.