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It’s really hard to differentiate one marketing firm from the other nowadays. Reason being that many marketing firms offer the same kind of services without really offering something unique and competitive. When you hire a marketing company to find sales prospects for you, all that they do is give you some companies/leads to work on claiming that these are real opportunities. Sure, sometimes you get some real hot leads but the rest can be complete “garbage”. As a result, you end up looking like a dog chasing its tail. The problem with these companies is that their way of thinking is very antiquated. They use outdated techniques and often use "sweatshop labor" to get the job done.
Most traditional selling/marketing systems use the following steps in generating their leads and appointments:

• Establish rapport with the prospect.
• Qualify the prospects needs and interest in your product.
• Present all your products features and benefits.
• Deal with stalls and objections and set the appointment

This is more of a marketing approach. I’m not saying it’s bad but this routine believes that the sales person is the ultimate determinant in closing the sale. This approach believes that marketing is nothing more than generating leads, getting a person to say “YES” without measuring the prospects true interest level and that the real work is on one’s ability to close sales. TeleArk strives to change that. A lot of companies ask us what our competitive edge is. It’s very simple. We already have the technology, the data infrastructures, and the processes in place. But what really gives us that shining edge is the way we train our people. We train each of our associates under the guiding principles of the Sandler Selling System. This selling process is very unique and it trains marketing people to adapt an inside sales mentality. In turn it also trains sales people to adapt an honest, no-nonsense technique that allows them to control the negotiation process. It helps separate the real prospects from those that are just waiting your time. This approach spends a lot of time on qualifying your prospect, making sure that they are interested in your services and that your services also fit them. This kind of selling and marketing mentality results to strong closes and lasting business relationships.
The Sandler Selling System is based on the following 7 steps:

• Bonding and rapport with the prospect.
• Establish an up-front contract (Yes or No but not Think-It-Over).
• Find your prospects true PAIN points (i.e. their reason for buying your product/service).
• Review their budget.
• Understand their buying decision making process.
• Present your products benefits that address their PAIN.
• Post-sale followup.

At TeleArk, we’re breeding a new age of marketing professionals. Under the guiding principles of Sandler, we teach each one to adapt an Inside Sales Mentality. Instead of pushy, high-pressure sales techniques they learn more interactive and conversational marketing styles that are much better for businesses that are based on long-term relationships. We want to fulfill that obligation that most marketing companies have failed to. We want to be an integral part of every company’s growth and so far, we’ve done just that.