chris's blog

A Personal Touch with Trade Show Boost

Posted Thu, 2011-03-10 07:01 by chris

What ever happened to the days of the "personal touch" in sales and marketing?  Traditional promotional marketing programs such as direct mail, giveaways, traffic builders, e-mail, social media, microsites, contests, games, celebrity appearances, performers, artists, virtual-reality experiences and advertising all provide a key role in getting people to know about a particular event.  However, none of these do what the event is all about - the opportunity to provide a personal touch to the sales pitch.  This is the entire point of a trade show.

Every decent sales person knows that nearly every sale is made on a emotional decision.  In addition, that sales person must "touch" that individual at least 7 times (i.e. email, phone call, meeting, etc.) before the sale is made.  These are just some of the critical steps that are needed for any great sales strategy (check out our Sales Tips section for more great sales tips).  TeleArk provides the key to the personal touch that many sales teams need.

Choosing the Right Sales Process Outsourcing Company (With Google Search Video)

Posted Wed, 2010-04-28 08:02 by chris

TeleArk has come a long way over the years and we have learned a lot about sales and lead generation.  The knowledge we gain every day as sales professionals further increasing our resolve to be the best of the best.  We have put together an industry leading team of sales professionals and technology tools to provide our clients with the "Best in Sales". We are so confident that we will meet and exceed all of our client's expectations, that we have put together a quick Google Search Video detailing some key terms to search for our competition. In conjunction with our freely available Choosing A Sales Process Outsourcing (SPO) Company white paper and case studies, we provide all of our prospective clients with the right right tools to evaluate their sales and lead generation company.

Co-Working for Small Business Growth

Posted Tue, 2010-02-16 17:30 by chris

I just finished reading an excellent article today on "co-working" for small entreprenuers.  Instead of always having to go to a coffee shop or restaurant to get out of the "home office", co-working is a collaborative environment for like-minded entreprenuers to come together and work in a central place without the need of having a physical location or presence but with all of the benefits.  I personally know a number of small business owners who are their own employees (often just one) and they would never want to take on the additional financial burden of paying for rent or a utilities bill.  These kinds of expenses can really dip into a small entrepreneur's bottom line.  As consulting becomes more and more important in today's economy, flexibility is the key and co-working could be the ideal solution for those types of entrepreneurs.

Humor with Cold Calling

Posted Sun, 2009-12-06 07:56 by chris

A little humor with cold calling is always a great way to appreciate the value of cold calling even more.  Below is a great little comic from Dilbert.com.

Yet Another Book Review of Joe Sails: A Story in Progress

Posted Thu, 2009-08-27 11:39 by chris

As president of TeleArk, I’m a big fan of constant conducting self-assessments not only on myself, but also my business habits. I’ve just recently finished reading an insightful and often humorous book by Dick Olenych call “Joe Sails: A Story in Progress”. I just so happen to have the book signed by the author and brought it with me on a recent trip. The basic premise behind the book is (convenient stolen from the back cover):