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Lead Scoring for Beginners

How do you take a potential lead and turn it into a successful sale? Is it possible to know whether a prospect is indeed ready to make a purchase, or if they’re far away from a buying decision? The act of lead scoring isn’t new, but it’s often necessary in order to keep up with the mass amounts of potential customers your company likely sifts through on a daily basis. Lead scoring consists of analyzing each lead your company receives, assigning an objective value to determine its quality, and catering your future sales actions to this value. The quicker and more accurate a company is able  ...