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The Changing Face of Lead Generation

Through the years, lead generation, like many forms of marketing, has changed— for the better. While the old way of generating leads chiefly consisted of buying a list of ‘qualified’ names, the modern world of lead generation is personalized, relevant, and frankly more successful. From Cold Calling to Relational In the past, businesses spent little time customizing and personalizing their sales scripts to each individual prospect. This impersonal approach involved working from a massive list of numbers called at random which ultimately led to few closed deals, wasting both time and money.  ...