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Four Tactics Not to Be Forgotten for Successful Lead Generation

Generating leads is no longer a simple, linear process. In today’s sales world, the path to successful lead generation looks more like a complicated spider web. Thus, you’ve got to reach out to prospects from multiple angles and attempt many different strategies in order to find the right customers and close deals. Here are four tactics to get you started: Don’t Forget About Mobile Leads. For B2B sales, it’s proven that at least 28% of business executives use a mobile device to research company purchases. That’s a large chunk of potential clients you don’t want to miss. Since you yourself  ...