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Lead Generation vs. Lead Management

When embarking on the quest for more sales, you may be confused as to which lead strategy your business needs to vamp up the most: lead generation or lead management. Some use the two terms interchangeably, but they’re actually two very distinct services. It’s a simple difference, but choosing the wrong one can result in an inefficient use of your business’ time and resources. If you’re unsure, this quick guide will help you determine which route will be the most beneficial for your company.   Lead Generation: Getting the Leads Lead generation is the actual act of creating, or  ...