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Common Stereotypes of Lead Generation Services

Historically speaking, lead generation companies have some baggage. Companies envision prospecting services as “lead farms” that only send hoards of low quality prospects to their clients. Others may have even been burned by multiple lead gen services in the past, whose “promised leads” were fruitless and nothing short of disappointing. Calling all skeptics: below are five stereotypes typical to lead generation services, and what qualities to really look for in your prospecting company. 1. “There’s no way a lead service would be better at selling my own product than myself.” When  ...