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Top 6 Marketing Spends for 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their yearly budget to allocate towards marketing efforts. A study by Gartner Research found that the top 3 marketing challenges that many companies face are growing profitable revenue, connecting with customers, and holding their own against the competition. Here are 6 smart marketing spends that can combat these challenges in 2015 and promote ROI within your company. Professional Lead Generation Quality lead generation is essential to producing the sales necessary to  ...